I just returned from Strata + Hadoop World in San Jose, where I gave a talk entitled “Kosher Collection: Best Practices in Data Handling“. I really had an amazing time at Strata this year and major kudos to the organizers for putting on a great show.
The central premise of my talk is that in today’s world, there is a social contract between data collectors and consumers. Essentially the agreement is that consumers give their personal data to a data collector in exchange for mutual benefit. The problem is that consumers, in general, lack an understanding of the technology as well as data collection and as a result, are unable to provide informed consent. Furthermore, this issue is likely to be exacerbated in the future as the opportunity to opt-out of mass data collection is disappearing.